julius clinical
A global clinical research organisation, in need to strengthen its position through a refreshed brand & digital experience. Julius Clinical was not looking for revolution, rather a smart, strategic evolution.
project info
Julius Clinical is a trusted partner in high-quality clinical research, known for their commitment to transparent and reliable data. Yet, like many in their field, they struggled to showcase this expertise in a way that felt clear, engaging, and easy to navigate. That’s where our team came in—to rethink both their brand and digital experience.
At the heart of the new platform is an interactive world map, designed to highlight clinical studies across the globe and serve as a gateway to Julius Clinical’s services. We added touchpoints that help clients and partners understand how research is conducted, while a new “news” channel gives space to share upcoming events, courses, and updates. Together, these features make the website not only more functional, but also more approachable.
The rebrand built on Julius Clinical’s existing triangle logo, which symbolized their foundation in science, operations, and network. Instead of replacing it, we reimagined it—giving the shape a fresh, modern expression that strengthened its meaning. Alongside the logo, we created a complete design system: updated colors, typography, and visual assets, plus ready-to-use templates for social media, presentations, and more.
The result was more than just a rebrand. It became a cohesive identity and digital experience that reflects Julius Clinical’s values, builds trust with clients, and reinforces their position as a clinical research partner of choice.
role
I led the creative strategy and direction throughout the project, guiding the team from early concepts through to prototypes and final delivery. My role was both hands-on and strategic; supporting the team, keeping the vision sharp, and building strong relationships with stakeholders along the way.
tech
- Figma
- After Effects
credits
- Alexander Munz (creative direction, design, identity)
- Rens Bruinekreeft (design)
- Maria van Veelen (motion)



00:00
/
00:00








